TEDx Talk
I was delighted to be invited to speak at a TEDx event on the theme of "Bridges". Not only a topic that was highly pertinent to the role I held at Virgin Group, it's also part of my "Sawbridge" DNA!
Future Talent Conference
I was privileged to share the story of how Virgin brought its brand to life for its employees, mirroring its consumer brand, at Changeboard's Future Talent Conference for business leaders.
Articles, interviews & podcasts
A selection of some of the articles I've written & interviews I've given... I hope you find them interesting!
The awkward teenage years of business development
My guest blog for techSPARK, sharing thoughts on the importance of codifying your DNA to protect & nurture it as a business grows.
Why there’s no such thing as employer brand
LinkedIn article exploring if an employer brand that different from your overall brand & who owns it.
Igniting people with purpose
I contributed to Pilotlight's event & subsequent report about the power of purpose-led leaders & organisations.
Why I love employer brand
106 Comms invited me to share my thoughts on why I love employer brand so much
How Virgin defined a global employer brand
Link Humans interviewed me for their podcast to understand more about how we defined Virgin's People Promise
Management Today roundtable
I was invited to participate in a Management Today roundtable discussion about the future of work
LinkedIn content
Some of my recent LinkedIn content... Again, I hope you find them interesting!
Motivate & retain your top talent through uncertain times
It's easy to assume that with redundancies on the rise & candidate availability increasing, you don't need to worry about your culture or Employee Value Proposition. But this couldn't be further from the truth!
Building the business case to invest in your Employee Value Proposition?
Here are the stats you need for why now is exactly the time to invest in your EVP or People Promise so you stand out from the crowd
Integrated approach to your EVP
My belief that a systemic approach is by far the most effective way to achieve real & sustained results.
The diminishing investment in EDI roles & programmes
I’ve been reflecting on it from the perspective of Employee Experience & Employer Brand...
Shifting our brains to the art of the possible takes time
Picture the scene…
I’m facilitating a session for a client I’ve known & worked with for several years to create their People Strategy...
The power of our connections...
I’ve always known & been hugely appreciative of the generosity of my network
Can I help you?
Please get in touch if these are gaps you need to fill & please share with your network!
Open-mindedness is one of my core values
And it came into play unexpectedly yesterday…
Are we getting employee advocacy programmes right?
Nearly three quarters of American social media users say they’ve been de-influenced by distrust of influencers pushing products - what does this mean for employee "influencers"?
The importance of differentiation
This is one of my favourite quotes & it recently occurred to me that it has relevance for business too.
Three things to know about freelancing...
Paying forward the generosity I received when I started working for myself 7+ years ago
Not another post about hybrid working?!
Are we right to spend so much time & energy debating hybrid working?
Channelling our inner challenger
In these cost-conscious times there’s a lot we can learn from challenger brands & I was fortunate enough to work for Virgin, one of the biggest & best-known (if that’s not an oxymoron!)
The 'dark arts' of Design Thinking
"Walking the shoes of", collaborating & co-creating, testing stuff before launch, gathering feedback, etc. - all things we do naturally...
Cathedral thinking
The vision, the commitment & the contribution that is bigger than the immediate & oneself
Can listening to employees dilute your brand?
Do employees really know best? Is there a risk that listening to them can distract you from what makes you distinct?
Ingredients of a great employee experience
New walking desks next to the “happiness” desks or a COO speaking “to the ocean” rather than their CEO? Or Agency, Authenticity & Leadership?
We spend too much time at work to not enjoy it
We only have finite time & energy, so we should make the sometimes-courageous choices to use both as wisely as possible
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E-mail: amy@sawbridgeconsulting.co.uk
LinkedIn: www.linkedin.com/in/amysawbridge
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